BreedSmart started trading in January 2021. The business was born out of my own frustrations as a farmer. With each passing year the demand on farmers increases and with it our time decreases.
I come from a stud background where recording is a necessity. Time would disappear on me and to get ahead for the next yarding or the next season, I would find myself sitting at my desk at 2am in the morning, navigating a clunky system with paper strewn everywhere. There had to be a better way!
I researched how to use the tools I had more effectively, I researched what software could help me more productively and how I could adapt my management system to gain more efficiency.
It became very clear early on that navigating this transition was going to be tricky, as the market is flooded with products that look like they could offer me the world. Each system has merits and there are some amazing packages out there but it is not a one size fits all industry that we are in.
This is where the idea of BreedSmart struck me. Wouldn't it be great if I had someone that understood our operation, understood our time constraints and understood our objectives, that could guide and support our farm rather than the product.